Protein Powders
Taste Like Falooda, Fuels Like Protein
Meet Aresh, Founder of Kulfé
From Coney Island Sweets to Gym Gains
Hey, I’m Aresh Saqib—avid gym-goer, foodie, and proud son of two Pakistani parents.
Growing up in Brooklyn’s Desi community (yes, that Coney Island), my life was basically a never-ending hunt for the best desserts. But as I got older, my stomach and macros weren’t loving those extra calories and sugar highs (sorry, Mom).
Like every gym bro, I needed more protein—200g a day if you listen to the “experts.” But after choking down my 10th sad chocolate protein shake, I thought… why can’t protein taste like actual desserts?
That’s when the idea for Falooda Protein was born! No shortcuts, no chalky aftertaste—just legit South Asian flavor nostalgia and high-quality whey isolate. Add it to Greek yogurt, or—my hack—throw it in the Ninja Creami for a dessert you won’t regret.
So if you’re tired of boring protein and love good food, welcome to the fam.
Family-Owned • Heritage-Driven • Made for Foodies & Fitness Fans
About Our Protein
Supports Balanced Blood Sugar
Formulated with clean ingredients to help support healthy blood sugar levels — so you feel your best, naturally.
Keeps You Full & Satisfied
With 21g of protein per serving, Kulfé keeps you feeling fuller for longer — making it easier to fuel your day without constant snacking.
Tastes Like Dessert, Feels Like Wellness
Inspired by South Asian flavors — every sip is a reminder that nourishing your body should feel indulgent.