Meet Aresh, Founder of Kulfé

From Coney Island Sweets to Gym Gains

Hey, I’m Aresh Saqib—avid gym-goer, foodie, and proud son of two Pakistani parents.

Growing up in Brooklyn’s Desi community (yes, that Coney Island), my life was basically a never-ending hunt for the best desserts. But as I got older, my stomach and macros weren’t loving those extra calories and sugar highs (sorry, Mom).

Like every gym bro, I needed more protein—200g a day if you listen to the “experts.” But after choking down my 10th sad chocolate protein shake, I thought… why can’t protein taste like actual desserts?

That’s when the idea for Falooda Protein was born! No shortcuts, no chalky aftertaste—just legit South Asian flavor nostalgia and high-quality whey isolate. Add it to Greek yogurt, or—my hack—throw it in the Ninja Creami for a dessert you won’t regret.

So if you’re tired of boring protein and love good food, welcome to the fam.

Family-Owned • Heritage-Driven • Made for Foodies & Fitness Fans